Miyati reshapes the boundaries of corporate growth with an ESG framework, deeply embedding environmental friendliness and social benefits into the brand's DNA. We build a full chain responsibility system of "design production consumption regeneration", and promote the evolution of the fashion industry towards a circular economy model through carbon footprint management, resource closed-loop planning, and community empowerment actions.

 

　　Pioneering the product philosophy of "light burden aesthetics", adopting recycled precious metals, environmentally friendly electroplating processes, and modular replaceable structural design. Through strategic cooperation with global green materials laboratories, we aim to reduce the carbon intensity of our products by 40% compared to industry benchmarks, while simultaneously building a supply chain environmental impact visualization platform to lead the sustainable transformation of the jewelry industry.

　　Launched the industry's first "Fashion Asset Custody" service, combining subscription based jewelry boxes with intelligent maintenance systems, increasing the usage rate of individual products by 300%. By utilizing blockchain technology to establish a product lifecycle passport, we provide professional services for refurbishing coatings, resetting gemstones, and personalized facelifts, ensuring the sustainable circulation of aesthetic value.

 

　　Create a 'zero distance regeneration plan', where every piece of jewelry returned by consumers through the reverse logistics system will initiate the brand's tree planting and carbon sequestration campaign. We collaborate with independent designers to carry out waste upgrading and recycling projects, converting production waste into art installations and charity goods, and building a two-way empowerment network between the fashion industry and social value.